Notes from the men's aisle.
Six pieces on buying, merchandising and moving men's grooming stock — written for the person who owns the shelf. No news, no trend pieces, no filler.
Four feet of men's care: building a set that restocks itself
How to lay out a four-foot men's grooming set so the two volume shelves pay for the margin shelves above them.
Deodorant is a January business — and a July one
Deodorant has two demand peaks and one long trough. Here is what that means for how deep you buy in October.
Blade refills: the reorder line that breaks a shelf
Blade refills turn faster than any other SKU in the men's aisle and go out of stock more often. How to size the order.
Bar soap came back, and it moved the body wash bay
Multi-bar packs took shelf space back from bottles. How the two lines now sit together in a men's set.
Selling into barbershops: back bar is not retail
Barbershops buy two completely different orders. Mixing them up is the fastest way to lose the account on the first visit.
Case packs, cutoffs and the real cost of a split order
What a broken case actually costs to pick, why cutoffs exist, and when paying for a split is still the right call.
Restock notes
One email a month, written for buyers.
What landed, what is short, and what to order early. Same list our own accounts read.
Open a trade account